Season 1, Episode 16: Nutrition First = Human Fuel

Today on Baring it All, I'm talking to Julian Hearn, the Founder and CMO (Chief Marketing Officer) of Huel. Julian reminds us that what you consume is what you are, and you can’t outwork a poor diet. 

In this episode, Julian reveals the inspiration behind Huel. Huel is nutritionally complete food - this means every Huel meal contains a balance of all 27 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients. Julian reveals why our food choices should be all about nutrition rather than taste. Instead of eating for entertainment, people need to be eating for nourishment. However, it's challenging for people to understand the needs of their body because of the media's conflicting messages. Huel makes it easy for everyone to get all their nutritional needs in one meal. Stay tuned as Julian gives his tips for scaling your business.

In This Episode:
  • [01:50] About Julian Hearn 
  • [07:30] The primary purpose of food and how Huel satisfies the body’s needs  
  • [17:00] Tips for selling your product and scaling your business
  • [21:35] How Huel survived COVID-19  
  • [28:20] What our body needs and why we don’t give it the right nutrition 

Meet Julian Hearn
Julian Hearn is the Founder and CMO (Chief Marketing Officer) of Huel. He built his first company (Mash up Media) from scratch as the sole founder with £1,500 investment. Within three years Mash up Media was making over £2.5 million profit per year, and he successfully sold it to Internetbrands in 2011. Julian is now the founder of Huel which he bootstrapped to over £40m in revenue, and a valuation of £220m within four years of launch.